Why syndication networks?

My company doesn’t blog on just one platform.  We blog on several platforms.  Recently, we have focused our effort onto syndication networks.

syndication network

On our initial webinar covering the topic, most of the participants were confused.  Why do I need a syndication network?

It was hard for me not to say, “why wouldn’t you want a syndication network?”  It’s really hard to explain how you can have a presence on multiple properties without having to manage every property.

That’s what syndication does – it automates your presence across multiple platforms.  You post on your blog (just like this one) and your other properties send out a notification.  Facebook, Twitter, Pinterest, Linkedin…and many more.

You can spread the word across multiple properties with one post.  Of course, we don’t do that with all of our posts – but for most of them!  Your followers want to be the first to get information.  Automation helps them get that information as fast as possible.

We explain syndication networks in greater detail with some software recommendations on our sister blog.  You can see the post here: https://littlebizresources.com/build-your-own-syndication-network/

Next week, we’ll cover syndication networks in greater detail.  We’ll talk about how they help you deliver the content to your audience.

We’ll also discuss how you can partner with others in your industry to share each other’s content and provide even more to your customers.

If you’re interested in watching last week’s webinar, head on over to the Lead Generation Source Facebook Group.  Replays are posted in the group!

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